OK Go have released a new music video for their track, “This Too Shall Pass”, from the new album “Of the Blue Colour of the Sky”. The hugely popular video places the band in the middle of a two storey Rube Goldberg Machine designed and built by the band along with members of Syyn Labs over several months.
Click on the image below to play the Rube Goldberg Machine version in YouTube
Credits
Filming was shot by Zoo Film director James Frost, OK Go and Syyn Labs, with producer Shirley Moyers and director of photography Dermott Downs.
Telecine and online work was done at The Mill, New York. Editor was Nicholas Wayman Harris at Union Editorial.
Of 60 takes only 12 got past the rolling tire at the 1 minute mark. Only three takes made it to the video’s colorful finale. The video’s budget of about $150,000 was funded primarily by sponsor State Farm Insurance.
An earlier music video for This Too Shall Pass featured the University of Notre Dame marching band perfomring live in Notre Dame, a performance inspired by an earlier rendition of OK Go’s Here We Go Again. Filming was shot by director Brian L. Perkins and OK Go.
Click on the image below to Notre Dame Marching Band play This Too Shall Pass
Click on the image below to see the Notre Dame perfoming OK Go’s Here We Go Again